We act as a reliable bolt-on to your existing team, providing the extra bandwidth and expertise you need. We create content, operate paid campaigns and implement marketing tools to schedule, optimise, automate and track effectively. From copywriting to email marketing, social media to PPC.

We are platform agnostic, working with the tools you currently operate and only recommending change where it would be beneficial to your business.

Recent work has spanned Shopify, Hubspot, WordPress and Wix web platforms, plus Klaviyo, Mailer Lite and Mailchimp in email.

What we do

We offer a range of support to help you achieve your goals. Each project is unique and adapted to your specific requirements so you can be sure it will work for you.

Copywriting

Sell your story, products, and services through great copy, whatever form that takes. We create short—and long-form content according to your brand guidelines and target audience.

Platform optimisation

A review of your existing website, CRM and email tools tailored to your requirements with change implemented with your approval.

PPC management

Management of PPC campaigns across Google, Microsoft and LinkedIn platforms according to your needs.

Why trust us?

What’s Next brings decades of marketing expertise to every project, creating work grounded in a deep understanding of your business and the competitive landscape.

We’re not a cookie-cutter consultancy, far from it. We listen and absorb your brand materials without being spoon-fed. We’re pros when it comes to understanding brands and audiences and quickly adapting to a brand tone of voice. We’ve implemented new tech from start to finish, worked on award-winning brand campaigns, and are experts at keeping projects on track and getting shit done.

Our no-nonsense approach provides you with clear deliverables, practical next steps and transparent pricing.

We are led by our values of fairness, transparency and a drive to do better.

Talent Insight Group

Talent Insight Group is a talent intelligence and acquisition consultancy that needed support to stand out in the crowded recruitment market

Talent Insight Group

Talent Insight Group is a talent intelligence and acquisition consultancy that needed support to stand out in the crowded recruitment market

Pink Lane Coffee

Brand and content strategy for a well-respected independent coffee business operating in a competitive market

Pink Lane Coffee

Brand and content strategy for a well-respected independent coffee business operating in a competitive market

North East Learning Provider

We supported an established learning provider with content for a new website and helped to promote their services to a wider audience.

North East Learning Provider

We supported an established learning provider with content for a new website and helped to promote their services to a wider audience.

What our clients say ...

We’re delighted with the end result

What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working with you, and we’re delighted with the end result.

Ian Thompson

CMD

We’re delighted with the end result

What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working with you, and we’re delighted with the end result.

Ian Thompson

CMD

We’re delighted with the end result

What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working

Ian Thompson

CMD

The no-nonsense approach got us back on track

In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change and mean we’ll work with her again. I wouldn’t hesitate to recommend What’s Next to others. She just gets it!

Terry Stephenson

Mountain Equipment

The no-nonsense approach got us back on track

In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change

Terry Stephenson

Mountain Equipment

The no-nonsense approach got us back on track

In less than a week, she delivered structured copy that more than met our vision and got us back on

Terry Stephenson

Mountain Equipment

A valuable extension to our team

Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and social media copy. Flexible and easy to work with, she is a valuable extension to our team.

Glen Hall

Talent Insight Group

A valuable extension to our team

Glen Hall

Talent Insight Group

A valuable extension to our team

Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range

Glen Hall

Talent Insight Group

We’re stoked with what What’s Next created

We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and use to brief other partners.

Anth Atkinson

Pink Lane Coffee

We’re stoked with what What’s Next created

We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and

Anth Atkinson

Pink Lane Coffee