Our role
We audited and optimised the HubSpot set up, implementing improved workflows and lead scoring to ‘warm up’ contacts and accurately assess interest. We published regular in-depth content relating to hot industry topics, and optimised the company website for search performance, whilst implementing a KPI dashboard to track performance.
The results
We added over 4,000 contacts through our content-focused lead generation efforts, and optimised the existing database to surface relevant leads. Our automations led contacts through a journey to qualify them for a 1:1 contact which resulted in multiple new client wins. We optimised paid campaigns and improved organic search performance through the quality of our content, and more than doubled our LinkedIn company page following.
