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whats-next-logo

Digital strategy toolkit

Gear up for success with a digital strategy tailored to your specific needs. Define your objectives, audiences and the vision for your digital future.

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Avoid platform constraint

Make sure your strategy drives product selection and not the other way around

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Save time, move faster

Crafting a brief and researching partner and platform options takes time and expertise most teams cannot spare

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Maximise budget impact

Starting without a long-term plan can limit your future growth and waste money developing a solution that doesn’t last

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Articulate the vision

Explore how digital is supporting your business goals, define your objectives and understand your audiences. Get the vision and roadmap for your digital evolution

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Agree what success looks like

Consider the big picture and create a plan the whole organisation can get behind

What you get

Planning, briefing, and delivering a new website, CRM, or other digital project can be daunting, especially when the team is busy with their day jobs. The Digital Strategy Toolkit helps you draft the roadmap, define the brief and select a development partner.

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01. Articulated objectives

What does success look like for digital projects in your business? What business goals does your digital strategy support?

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02. Digital manifesto

Somewhere between a strategy and a positioning piece, this document outlines your overall intentions for digital, explains your key audiences and success criteria, and identifies the high-level opportunities digital represents in your business. It is a great tool for stakeholder buy-in and a set of criteria for prioritising ideas.

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03. Audience mapping

Who are your digital platforms serving? What about internal audiences? Get clarity on who you are doing this work for.

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04. Ideas, opportunities & challenges

Capture the ideas that already exist in your business, identify new opportunities for digital and articulate the challenges that stand between you and your vision.

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05. Development roadmap

A high-level overview of the change projects you need to deliver, prioritised for impact. Visualise how the timeline can be impacted by shifting your investment rate.

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REFRESH
For you if you want to refine and articulate the vision for digital projects in your business
  • Audit existing website, marketing platforms and digital toolkit
  • Review and update your existing digital strategy
  • Create a plan for what’s next for your digital estate
create
CREATE
For you if you’re starting out on a new digital journey
  • Workshop to capture objectives, audiences and opportunities
  • Audience research
  • Competitor review
  • High-level project scopes for identified opportunities
deep-dive
DEEP DIVE
For you if you’re ready to embark on a new website or other major digital project
  • Development of the project brief and scope
  • Product research and selection
  • Agency partner research and selection
  • Recommendations for further development

Enquire today

What our clients say ...

We’re delighted with the end result

What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working with you, and we’re delighted with the end result.

Ian Thompson
CMD
We’re delighted with the end result

What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working with you, and we’re delighted with the end result.

Ian Thompson
CMD
We’re delighted with the end result

What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working

Ian Thompson
CMD
The no-nonsense approach got us back on track

In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change and mean we’ll work with her again. I wouldn’t hesitate to recommend What’s Next to others. She just gets it!

Terry Stephenson
Mountain Equipment
The no-nonsense approach got us back on track

In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change

Terry Stephenson
Mountain Equipment
The no-nonsense approach got us back on track

In less than a week, she delivered structured copy that more than met our vision and got us back on

Terry Stephenson
Mountain Equipment
A valuable extension to our team

Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and social media copy. Flexible and easy to work with, she is a valuable extension to our team.

Glen Hall
Talent Insight Group
A valuable extension to our team

Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and

Glen Hall
Talent Insight Group
A valuable extension to our team

Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range

Glen Hall
Talent Insight Group
We’re stoked with what What’s Next created

We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and use to brief other partners.

Anth Atkinson
Pink Lane Coffee
We’re stoked with what What’s Next created

We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and

Anth Atkinson
Pink Lane Coffee
We’re stoked with what What’s Next created

We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it

Anth Atkinson
Pink Lane Coffee