I created What’s Next in 2022, following 14 years of climbing the corporate ladder in various marketing roles. From founder-led SME’s to global enterprises, I’ve experienced just about every type of team set-up, and tackled leadership roles while remaining hands-on.

 Far from being a channel specialist or a content creator, my skills as a multi-channel marketer lie in understanding audiences, finding clarity and formulating informed plans, and managing projects through to successful delivery. 

I know how to get under the skin of a business and a brand, quickly understanding everything from the tone of voice and target audience to processes and technology. I’ve worked on award-winning B2C brand campaigns and led successful B2B lead generation campaigns, so you can be sure your work is in safe hands.

Outside working life, you’ll find me searching for waves and ticking off the Lake District’s Wainwright summits. I also volunteer for The Wave Project and my local surf club, True North Surf C.I.C.