Our role
In the first phase we worked alongside a website development agency to conduct a complete overhaul of website content, including course descriptions, key features and FAQs. We then created fresh content for a print prospectus, and supported with regular blog and email content to promote the new courses.
The results
Website traffic increased by over 70% in the year following the website relaunch and we doubled email subscriptions. Unfortunately course sales were still processed through an enquiry system which was difficult to track, however we saw a strong uptick in enquiries as a result of our content marketing campaign.
70%
increase
in web traffic
x3
email subscribers
DOUBLED
COURSE ENQUIRIES
