We combine marketing and research expertise to build authentic employer marketing strategies that attract, engage and retain talent.
Developed in partnership with Talent Insight Group, and inspired by What’s Next’s contribution to their employer positioning, we offer effective marketing solutions tailored to the needs of HR and TA leaders.
Companies with a weak employer brand have higher attrition, lower engagement and a higher cost per hire. They also find it more difficult to attract talent and to keep candidates engaged throughout the recruitment process.
A strong employer marketing strategy helps you turn the page.
What we do
Explore a range of services to support talent attraction and retention in your organisation.
Attract talent with a candidate-facing brand proposition that positions you as an attractive employer.
An effective EVP is the foundation for attracting talent that best fits your organisational needs and values. It articulates where your offer meets the needs of prospective candidates.
Regular communication is the key to building visibility, engagement and trust, and it’s just as important for candidates as it is for customers.
Understand the motivations and preferences within your prospective talent pool to guide your strategy and optimise your recruitment campaigns
Why trust us?
What’s Next Insights combines the marketing expertise of What’s Next with the research and recruitment expertise of Talent Insight Group. Together, we are led by our values of fairness, transparency and a drive to do better.
We bring decades of expertise to bear on every project, enabling us to create work that is grounded in a deep understanding of your business, the lived employee experience and the competitor landscape.
Our no-nonsense approach provides you with clear deliverables, transparent pricing and actionable strategies that help you make work, work for you and your employees.
What our clients say ...
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change and mean we’ll work with her again. I wouldn’t hesitate to recommend What’s Next to others. She just gets it!
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and social media copy. Flexible and easy to work with, she is a valuable extension to our team.
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and use to brief other partners.
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it
