Gain a fresh perspective
Outside support bring new energy and a fresh take on copy whilst staying true to your existing guidelines.
Work efficiently
If writing copy isn’t a central part of your role, it’s likely to take up valuable time that’s best used elsewhere. So why not free yourself to work where you can add most value?
Maintain quality
As the saying goes, too many cooks spoil the broth. A saying that can be just as applicable to contributors in a shared doc. An external perspective can help align and incorporate feedback.
Stay on brand
Consistency is a challenge in organisations of all sizes. An external copywriter can help maintain your brand voice and ensure consistency across communications.
Increase conversion
Words are so much more than a space filler. The right ones help you sell more effectively. Copy can add urgency, tackle objections, and provide answers to questions that could be a barrier to purchase.
Copy versus content
And why that division can get in the bin
There’s a lot of talk about copywriting versus content writing, and I’m sure someone out there is frothing at the mouth at the sub-heading above. Writing any form of content is a skill, and we’re not convinced that dividing it between content and copy is helpful, especially when so many writers can turn their hand to copy that converts and content that informs. We work to your brief, it’s that simple.
Common Pitfalls
AI can do that
AI can do some fantastic things, and it is getting better, but it’s also been known to create content to fill in gaps in information and can fall into the trap of using the most popular content above reliable sources. We also see a very similar style when it comes to tone of voice and wording. You need to brief AI extremely well to create something worthwhile, at which point you could probably save time and hire a copywriter.
There's no budget
You spent big on the website but there’s nothing left for written content. Visuals are great, we love them, but they can only do so much. What you say is just as important as how you look and can have a huge impact on conversions.
We'll write it ourselves
Okay, but will you? Writing good content takes time. Do you have that kind of bandwidth available? Are you confident and experienced when it comes to writing customer-facing copy, or is this going to be that thing that hangs around on your to-do list for so long because you just don’t want to do it? Be honest with yourself here, or you will cause yourself pain in the long run.
You're too close to it
Just because you know your business inside out doesn’t mean your customer does. The odds are that what’s important to you and what’s important to them are two very different things. A fresh take can be just what you need to pull out the key reasons why customers should choose you.
How we can help
We work on a whole variety of copywriting projects, from full website rewrites to social post copy. What follows are a few of our most popular options. We’d love to hear more about your specific project, so do get in touch using the form below.
Short form articles to build awareness and authority
- Transform bullets or ideas into cohesive content
- Attract organic search traffic
- Original high quality content
- Works best as part of an ongoing content plan
- Written by humans, not AI
Long form in-depth whitepapers for businesses looking to establish themselves as thought leaders
- Detailed and fully referenced research
- Incorporates links to key internal pages
- Perfect for use as a lead magnet
- One-off pieces or quarterly recommended
- Written by humans, not AI
Sales copy aimed at converting customers on a specific product or landing page
- Tried & tested conversion techniques
- Tailored to your specific page structure
- SEO recommendations
- Bonus visual content recommendations
- Written by humans, not AI
Enquire today
What our clients say ...
We’re delighted with the end result
What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working with you, and we’re delighted with the end result.
We’re delighted with the end result
What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working with you, and we’re delighted with the end result.
We’re delighted with the end result
What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change and mean we’ll work with her again. I wouldn’t hesitate to recommend What’s Next to others. She just gets it!
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and social media copy. Flexible and easy to work with, she is a valuable extension to our team.
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and use to brief other partners.
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it
