Make your mark
Define a memorable identity that helps you stand out from the competition.
Save time
Reduce the time you spend on briefing staff and suppliers and on rebriefing materials that don’t fit the bill.
Ensure consistency
Get consistent across your team and your channels by clearly articulating your brand and writing style.
Reduce mistakes
Remove the dreaded ‘that doesn’t sound like us’ feeling with materials that outline your brand personality and provides clear do’s and don’t’s.
Prepare for growth
Arm your team with a practical reference pack that leaves no room for confusion.
What you get
Each brand toolkit we create is unique and shaped to meet your requirements. We adapt out approach to suit your needs, whether that’s a hands-off refresh, or a full team journey supported by strategy workshops. Whichever option you choose, there are some common elements which support every project and we include in our standard deliverables.
01. Brand values
Your brand values are an expression of what you believe in and how you operate. They are often so integral to how small businesses operate that they are not written down; they are just how things are done. We use our sessions with you to tease out what’s important and create a set of values you can use across your business.
02. Tone of voice
Defining how your business sounds and the words you do and don’t use is tricky territory. With our brand toolkit, we provide a description of your brand writing style, plus a set of do’s and don’ts and example phrases to bring this important part of your brand to life.
03. Positioning Statement
Your positioning statement is your ‘about us’. It sums up what you do and why you do it. Think of it as your public-facing elevator pitch. This is copy that is used extensively, so it’s important to get it right and keep it consistent. Having this to hand will also save you from reinventing the wheel each time this is needed.
04. Audience
We combine what we know about your existing business, your products and your competition to create a detailed picture of your target audience and deep-dive into personas where needed. This helps build an understanding of your customers and guides how you target your sales and marketing efforts.
05. Content Pillars
Content pillars are topics or areas of conversation where your brand is relevant. They set the tone for the type of content you create and the type of partners you work with. We outline the key pillars for your business to provide you with the basis for your content strategy.
For established brands with unclear or drawn-out materials.
- Review existing brand guidelines
- Align content & restructure messaging
- Creation of a concise and practical guide to your brand
- Can be delivered independently with a light touch apporach to briefing
For small brands and businesses creating new product propositions.
- In-depth consultation session to understand your business
- Thorough competitor review
- Audience research
- Creation of a practical brand toolkit that provides you with the tools to create content and brief suppliers.
For established brands undergoing major change and those in need of a fresh approach.
- Multiple strategy sessions to get under the skin of your business and brand
- Detailed audience mapping
- Persona development
- Bespoke formats and workshops to bring your team along the journey
Enquire today
What our clients say ...
We’re delighted with the end result
What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working with you, and we’re delighted with the end result.
We’re delighted with the end result
What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working with you, and we’re delighted with the end result.
We’re delighted with the end result
What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change and mean we’ll work with her again. I wouldn’t hesitate to recommend What’s Next to others. She just gets it!
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and social media copy. Flexible and easy to work with, she is a valuable extension to our team.
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and use to brief other partners.
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it
