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candidate insights

Understand the motivations and preferences within your prospective talent pool to guide your strategy and optimise your recruitment campaigns.

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Access unfiltered feedback

Candidates are contacted by us as an independent third party and so are more likely to be transparent in their responses.

Add strategic value

We uncover insight that helps you make the case for change in your organisation.

Understand candidate motivations

Candidate insights uncover the real motivations and preferences of prospective employees and enable you to use this to optimise future recruitment campaigns.

Gain data-driven insights

Our recommendations are a result of the data we collect, which you also gain full access to. We just make your life easier by doing the leg work.

What you get

Each candidate insight project is tailored to your specific needs and results in a detailed report that highlights the motivations of your talent and any detractors in your process or package. The following stages illustrate our standard approach.

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01. External brand audit

We assess how your employer brand is perceived across public sources such as Glassdoor, LinkedIn and other social media.

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02. Competitor benchmark

We compare your brand sentiment and candidate appeal against the competition for talent.

audience

03. Primary research

We use a combination of survey techniques and direct conversations to gain feedback from target candidates. This could include recent successful and unsuccessful candidates, as well as those who disengaged from the process.

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04. Application journey review

Analysis of the key touchpoints and dropout points in your recruitment process using a combination of platform data and candidate feedback.

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05. Final report

We collate and cross-reference the data to draw out key insights. Presented in an easily digestible format with an executive summary and full access to all supporting data.

Enquire today

refresh
REFRESH

For organisations that wish to gain a headline overview from an analysis of existing data

  • Light touch ‘done for you’ approach
  • Combines secondary data sources and existing internal data
  • Includes external brand audit and competitor benchmarking
  • A quick and efficient way to gain headline insight
create
CREATE

For organisations that wish to generate a deep understanding of the motivations and preferences of their talent pool.

  • Combines primary and secondary data
  • Includes external brand audit and competitor benchmarking
  • Application journey review
  • Deep insight from direct contact with recent candidates
  • Delivers a comprehensive review of the candidate experience
deep-dive
DEEP DIVE

For organisations that wish to understand both their current talent pool, and that of relevant talent in specified competitor organisations.

  • Combines primary and secondary research techniques
  • Includes external brand audit, competitor benchmarking and application journey review
  • Maps specified roles within competitor organisations, and solicits comparative feedback
  • Delivers deep insight and identifies target talent

What our clients say ...

We’re delighted with the end result

What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working with you, and we’re delighted with the end result.

Ian Thompson
CMD
We’re delighted with the end result

What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working with you, and we’re delighted with the end result.

Ian Thompson
CMD
We’re delighted with the end result

What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working

Ian Thompson
CMD
The no-nonsense approach got us back on track

In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change and mean we’ll work with her again. I wouldn’t hesitate to recommend What’s Next to others. She just gets it!

Terry Stephenson
Mountain Equipment
The no-nonsense approach got us back on track

In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change

Terry Stephenson
Mountain Equipment
The no-nonsense approach got us back on track

In less than a week, she delivered structured copy that more than met our vision and got us back on

Terry Stephenson
Mountain Equipment
A valuable extension to our team

Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and social media copy. Flexible and easy to work with, she is a valuable extension to our team.

Glen Hall
Talent Insight Group
A valuable extension to our team

Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and

Glen Hall
Talent Insight Group
A valuable extension to our team

Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range

Glen Hall
Talent Insight Group
We’re stoked with what What’s Next created

We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and use to brief other partners.

Anth Atkinson
Pink Lane Coffee
We’re stoked with what What’s Next created

We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and

Anth Atkinson
Pink Lane Coffee
We’re stoked with what What’s Next created

We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it

Anth Atkinson
Pink Lane Coffee