Avoid platform constraint
Make sure your strategy drives product selection and not the other way around
Save time, move faster
Crafting a brief and researching partner and platform options takes time and expertise most teams cannot spare
Maximise budget impact
Starting without a long-term plan can limit your future growth and waste money developing a solution that doesn’t last
Articulate the vision
Explore how digital is supporting your business goals, define your objectives and understand your audiences. Get the vision and roadmap for your digital evolution
Agree what success looks like
Consider the big picture and create a plan the whole organisation can get behind
What you get
Planning, briefing, and delivering a new website, CRM, or other digital project can be daunting, especially when the team is busy with their day jobs. The Digital Strategy Toolkit helps you draft the roadmap, define the brief and select a development partner.
01. Articulated objectives
What does success look like for digital projects in your business? What business goals does your digital strategy support?
02. Digital manifesto
Somewhere between a strategy and a positioning piece, this document outlines your overall intentions for digital, explains your key audiences and success criteria, and identifies the high-level opportunities digital represents in your business. It is a great tool for stakeholder buy-in and a set of criteria for prioritising ideas.
03. Audience mapping
Who are your digital platforms serving? What about internal audiences? Get clarity on who you are doing this work for.
04. Ideas, opportunities & challenges
Capture the ideas that already exist in your business, identify new opportunities for digital and articulate the challenges that stand between you and your vision.
05. Development roadmap
A high-level overview of the change projects you need to deliver, prioritised for impact. Visualise how the timeline can be impacted by shifting your investment rate.
For you if you want to refine and articulate the vision for digital projects in your business
- Audit existing website, marketing platforms and digital toolkit
- Review and update your existing digital strategy
- Create a plan for what’s next for your digital estate
For you if you’re starting out on a new digital journey
- Workshop to capture objectives, audiences and opportunities
- Audience research
- Competitor review
- High-level project scopes for identified opportunities
For you if you’re ready to embark on a new website or other major digital project
- Development of the project brief and scope
- Product research and selection
- Agency partner research and selection
- Recommendations for further development
Enquire today
What our clients say ...
We’re delighted with the end result
What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working with you, and we’re delighted with the end result.
We’re delighted with the end result
What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working with you, and we’re delighted with the end result.
We’re delighted with the end result
What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change and mean we’ll work with her again. I wouldn’t hesitate to recommend What’s Next to others. She just gets it!
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and social media copy. Flexible and easy to work with, she is a valuable extension to our team.
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and use to brief other partners.
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it
