What’s Next is a female-founded agency that combines marketing and research expertise to get the maximum impact from your budget and help you reach your goals.
We create sticky customer and employer-focused strategies and offer the practical support you need to implement them in your organisation.
Whether you’re looking to refresh your marketing strategy, launch a new product or develop an employer brand that attracts and engages talent, we can provide the additional bandwidth and expertise you need to succeed.
And if you haven’t quite nailed the brief, we can help you there too.

Engaging
Employer
Communications
Employer Branding Toolkits. Employee Value Proposition Development. Recruitment Marketing. Content Marketing. Candidate Insights. Onboarding Audits. Employer Reputation Monitoring.

Effective
Customer
Campaigns
Brand Positioning Toolkits. Product Marketing Campaigns. Digital Strategy Toolkits. Digital Healthchecks. Copywriting. Digital Project Management.

Engaging
Employer
Communications
Employer Branding Toolkits. Employee Value Proposition Development. Recruitment Marketing. Content Marketing. Candidate Insights. Onboarding Audits. Employer Reputation Monitoring.

Effective
Customer
Campaigns
Customer Branding Toolkits. Product Marketing Campaigns. Digital Strategy Toolkits. Digital Healthchecks. Copywriting. Digital Project Management.

What we do
Explore a range of toolkits and marketing support options to help you achieve your goals.
Define your customer-facing proposition with a toolkit that clearly articulates your audience, values, personality, written style and content pillars.
Attract and engage talent with a candidate-facing brand that positions you as an attractive employer.
Gear up for success with a digital strategy tailored to your specific needs. Define your objectives, audiences and the vision for your digital future.
Led by insight, an effective EVP is the foundation for attracting talent that best fits your organisational needs and values. It articulates where your offer meets the needs of prospective candidates.
Why trust us?
What’s Next brings decades of marketing and research expertise to bear on every project, creating work that is grounded in a deep understanding of your business and the competitor landscape.
We’re not a cookie-cutter consultancy, far from it. We listen and take in your brand materials without having to be spoon-fed. We’re pros when it comes to understanding brands and audiences and quickly adapting to a brand tone of voice. We’ve implemented new tech from start to finish, worked on award-winning brand campaigns and are experts at keeping projects on track and Getting Shit Done.
Our no-nonsense approach provides you with clear deliverables, practical next steps and transparent pricing.
We are led by our values of fairness, transparency and a drive to do better.


Do you have a project in mind?
What our clients say ...
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change and mean we’ll work with her again. I wouldn’t hesitate to recommend What’s Next to others. She just gets it!
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on

A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and social media copy. Flexible and easy to work with, she is a valuable extension to our team.
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range

We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and use to brief other partners.
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it
