Engage talent
Regular communication maintains the connection with those looking to work in your organisation, increasing engagement and keeping your business front of mind.
Work efficiently
If marketing isn’t a central part of your role, it’s likely to take up valuable time that’s best used elsewhere. So why not free yourself to work where you can add most value?
Maintain full control
With our ‘done for you’ approach we create the schedule, draft the content and even schedule the posts on your behalf, whilst providing full visibility on content ensuring a smooth sign off process.
Build positivity
Delivering good news stories, heroing employee stories and highlighting key benefits helps externalise your employer brand and build positive sentiment about your organisation.
Increase visibility
Whether you focus on blogs, LinkedIn, TikTok, Instagram or Glassdoor, recruitment marketing increases the visibility of your organisation and builds the impact of your content.
What you get
We adapt our approach to suit your needs, starting with a consultation session to scope out your goals and requirements. The following steps illustrate our approach to delivering content for you on an ongoing basis which can also be adapted for a campaign approach. We also offer copywriting support on a one-off or infrequent basis for those needing more limited support.
01. Scoping
Initial session to understand your current approach to content creation, the issues you face, the desired frequency and channels, and the all-important success criteria.
02. Discovery
We review the available brand guidance and create a sign-off process for content approval. We’ll also audit your current content and its performance.
03. Planning
Creation of content pillars and development of a content calendar for your selected channels.
04. Delivery
Creation of the content from the approved plan, with set approval points and scheduling for social media channels.
05. Reporting
Each month you’ll receive a report tailored to your objectives, key takeways to optimise the approach, and a new plan for the coming month.
For organisations with low levels of content, struggling to post consistently on their social channels
- Light touch approach
- Focused on a single social network
- Monthly blog-style articles
- Weekly social posts
- Inclusive of post scheduling
- Full visibility and agreed sign-off process
For organisations that want to step up their content and increase engagement, or expand to cover multiple channels
- Detailed approach to discovery and planning
- Spanning multiple social channels, defined by your objectives
- Increased content frequency led by your objectives
- Inclusive of post scheduling
- Full visibility and agreed sign-off process
- Quarterly content evaluation
For organisations looking to expand content marketing beyond social channels
- Internal employee communications audit and recommendations
- Talent pool communications and platforms audit
- Development of a talent pool communications plan
- Implementation of automated email journeys integrating content feeds and personalisation.
- Expert advice on best practice
Enquire today
What our clients say ...
We’re delighted with the end result
What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working with you, and we’re delighted with the end result.
We’re delighted with the end result
What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working with you, and we’re delighted with the end result.
We’re delighted with the end result
What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change and mean we’ll work with her again. I wouldn’t hesitate to recommend What’s Next to others. She just gets it!
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and social media copy. Flexible and easy to work with, she is a valuable extension to our team.
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and use to brief other partners.
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it
