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EVP Development

An effective Employee Value Proposition is the foundation for attracting talent that best fits your organisational needs and values. It articulates where your offer meets the needs of prospective candidates.

GET THE EVP BRIEFING PAPER
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Stand out from the competition

We develop a compelling Employee Value Proposition by analysing your offer alongside that of organisations in direct competition for talent.

Showcase the total offer

Candidates and those reevaluating their current role make decisions based on a broader range of factors than salary alone. Your EVP highlights the holistic package and can reduce hiring costs as a result.

Resonate with the right talent

An effective Employee Value Proposition attracts the right talent and research shows that superior talent is up to 8 times more effective, and the more complex a role the wider the gap.

Increase attraction

Low attraction equates to a longer lead time to fill vacancies, which creates more stress on internal teams, giving less time to upskill employees, and can delay major projects.

What you get

We shape our Employee Value Proposition development process to suit your needs, whether you’re looking for a topline approach for your organisation, a quick refresh or an EVP adapted to specific role families where you’re looking to increase attraction. Whichever option you choose, there are some common elements which support every project and we include in our standard process.

audience

01. Internal audit

We assess your current offer using our in-house framework, diving into six core areas to evaluate what you offer employees and prospective talent.

positioning-statement

02. Competitor analysis

We work with you to pinpoint which companies you are competing with for talent and conduct research to understand their offer.

brand-values

03. Key differentiators

We evaluate the insight to identify your organisation’s strengths and pinpoint a key point of difference. These are areas that make you stand out from other businesses and are attractive to prospective employees.

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04. Defined EVP

You receive a final document that outlines your organisation’s EVP and the insight that led us to this vision.

Enquire today

refresh
REFRESH

For organisations that have an active EVP in need of refinement. A light-touch approach using a combination of public data and access to relevant internal materials.

  • Light-touch ‘done for you’ approach
  • Audit of candidate-facing materials
  • Audit of perks and benefits
  • Organisation sentiment analysis
  • Competitor analysis
create
CREATE

For organisations that do not have a formalised EVP. This approach combines primary and secondary research techniques to solidify your EVP in the experience of your current and prospective talent pool.

  • In-depth consultation session to understand your business and KPIs
  • All of the secondary research techniques included in REFRESH
  • Employee EVP survey
  • Direct conversations with target talent
  • SWOT analysis
  • Policy recommendations
  • Communication recommendations
deep-dive
DEEP DIVE

For organisations looking to tailor their EVP to specific role families in order to attract specific talent.

  • In-depth consultation session to understand your business and KPIs
  • Detailed research into specific role families
  • Direct conversations with target talent
  • Direct conversations with current employees within target role families
  • Tailored EVP for each target area
  • Communication recommendations

What our clients say ...

We’re delighted with the end result

What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working with you, and we’re delighted with the end result.

Ian Thompson
CMD
We’re delighted with the end result

What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working with you, and we’re delighted with the end result.

Ian Thompson
CMD
We’re delighted with the end result

What’s Next did a great job introducing a new approach to product marketing at CMD. It’s been really enjoyable working

Ian Thompson
CMD
The no-nonsense approach got us back on track

In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change and mean we’ll work with her again. I wouldn’t hesitate to recommend What’s Next to others. She just gets it!

Terry Stephenson
Mountain Equipment
The no-nonsense approach got us back on track

In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change

Terry Stephenson
Mountain Equipment
The no-nonsense approach got us back on track

In less than a week, she delivered structured copy that more than met our vision and got us back on

Terry Stephenson
Mountain Equipment
A valuable extension to our team

Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and social media copy. Flexible and easy to work with, she is a valuable extension to our team.

Glen Hall
Talent Insight Group
A valuable extension to our team

Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and

Glen Hall
Talent Insight Group
A valuable extension to our team

Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range

Glen Hall
Talent Insight Group
We’re stoked with what What’s Next created

We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and use to brief other partners.

Anth Atkinson
Pink Lane Coffee
We’re stoked with what What’s Next created

We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and

Anth Atkinson
Pink Lane Coffee
We’re stoked with what What’s Next created

We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it

Anth Atkinson
Pink Lane Coffee