Stand out from the competition
We develop a compelling EVP by analysing your offer alongside that of organisations in direct competition for talent.
Showcase the total offer
Candidates and those reevaluating their current role make decisions based on a broader range of factors than salary alone. Your EVP highlights the holistic package and can reduce hiring costs as a result.
Resonate with the right talent
An effective EVP attracts the right talent and research shows that superior talent is up to 8 times more effective, and the more complex a role the wider the gap.
Increase attraction
Low attraction equates to a longer lead time to fill vacancies, which creates more stress on internal teams, giving less time to upskill employees, and can delay major projects.
What you get
We shape our EVP development process to suit your needs, whether you’re looking for a topline approach for your organisation, a quick refresh or an EVP adapted to specific role families where you’re looking to increase attraction. Whichever option you choose, there are some common elements which support every project and we include in our standard process.
01. Internal audit
We assess your current offer using our in-house framework, diving into six core areas to evaluate what you offer employees and prospective talent.
02. Competitor analysis
We work with you to pinpoint which companies you are competing with for talent and conduct research to understand their offer.
03. Key differentiators
We evaluate the insight to identify your organisation’s strengths and pinpoint a key point of difference. These are areas that make you stand out from other businesses and are attractive to prospective employees.
04. Defined EVP
You receive a final document that outlines your organisation’s EVP and the insight that led us to this vision.
For organisations that have an active EVP in need of refinement. A light-touch approach using a combination of public data and access to relevant internal materials.
- Light-touch ‘done for you’ approach
- Audit of candidate-facing materials
- Audit of perks and benefits
- Organisation sentiment analysis
- Competitor analysis
For organisations that do not have a formalised EVP. This approach combines primary and secondary research techniques to solidify your EVP in the experience of your current and prospective talent pool.
- In-depth consultation session to understand your business and KPIs
- All of the secondary research techniques included in REFRESH
- Employee EVP survey
- Direct conversations with target talent
- SWOT analysis
- Policy recommendations
- Communication recommendations
For organisations looking to tailor their EVP to specific role families in order to attract specific talent.
- In-depth consultation session to understand your business and KPIs
- Detailed research into specific role families
- Direct conversations with target talent
- Direct conversations with current employees within target role families
- Tailored EVP for each target area
- Communication recommendations
What our clients say ...
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change and mean we’ll work with her again. I wouldn’t hesitate to recommend What’s Next to others. She just gets it!
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and social media copy. Flexible and easy to work with, she is a valuable extension to our team.
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and use to brief other partners.
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it
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