Tommee Tippee

Campaign strategy and project management to launch a new product for a global baby products manufacturer

The business

Tommee Tippee is a manufacturer of baby products, selling products across the globe. The core range consists of baby bottles, sippy cups, nappy bins and soothers.  The business sought to expand its reach in the US, and globally in the nursing market, through the introduction of a new system targeting breastfeeding mums.

Our role

As the Global Campaigns Manager in the business at the time, our founder was tasked with creating a suite of global launch assets, which could then be translated or otherwise adapted to fit local markets. This included a campaign video, product support videos, A+ product copy, landing page creation, social media assets, FAQs and a range of photography assets.

The results

Our campaign ‘No more crying over spilt milk’ was implemented across the global regions, supporting sell in to major retailers and sales through third party ecommerce platforms. Watch the advertisement video for the US market here and one of the support videos here.

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