This issue is dedicated to taking the advice you’ve been given. Anyone who’s given away a blueprint, framework or free coaching call will tell you that you can give the whole game away, but most people won’t listen, and those who do won’t take action.
In the spirit of taking advice, here’s some news that sprang out of a conversation with Chris Mole. Today, we’re launching the first of our new strategy services, the Customer Brand Toolkit. This toolkit is for anyone who’s struggling to define their brand, is getting frustrated with existing guidelines or is overwhelmed by the sheer amount of guidelines in their business (those hefty tomes gathering dust on a shelf somewhere). We help you to define your customer-facing proposition with a toolkit that clearly articulates your brand audience, values, tone of voice and content pillars. We’ve already taken two clients through this process with great results. Drop us a line if you’d like to be next!
Running is the new everything
From a replacement for dating apps to the new street art, people are searching for new ways to connect and express their identity that don’t rely on alcohol, and running is at the forefront of this trend. Sports clubs offer welcoming and supportive spaces that facilitate friendships, community and culture, often at a minimal cost compared to that of boutique events and big races. Of course, the gear might not be so budget-friendly…
Let kids be kids
The last thing kids and tweens need is premium skincare with anti-ageing ingredients, but it fits the pattern of younger consumers being influenced to buy more grown-up aspirational products. There’s no doubt that beauty companies are benefitting, but the harsh ingredients could be causing more harm than good, with young skin easily irritated by the combination of retinol and acids intended for an older consumer.
That’s why it’s great to see this strong campaign from Kiehl’s, and this statement from L’Oreal CEO Nicolas HIERONIMUS “At L’Oréal, we are committed to not intentionally market our products to kids under 16 years old unless they meet a very specific need like eczema or acne.”
I deserve to be here
A great reminder from david mcqueen. You won’t regret spending 60 seconds on this.
The power of focus
Finally, this clip from Brian Tracey is a classic for good reason. 10 goals, 7 steps. Find the full version here, and take heed “The follow-through is a bitch, but take the first step and take the first step as fast as you can.”
