Today, I’m officially welcoming my long-time friend and digital marketing expert, Cat McGinty, to the team. Cat is joining the What’s Next collective as our Digital Lead, deepening the digital skillset and adding another creative sounding board. I think of her as the developer whisperer, demystifying technical projects and bridging the gap between techy’s and non-techy’s with ease! She’s a digital strategist, project manager and all-around infrastructure queen. Described by her clients as an ‘organised whirlwind’, she helps you complete projects and arms you with the tools and knowledge you need to succeed.
Welcome Cat, I’m looking forward to your newsletter takeover next week!
Picture the meme
The RNIB have released some brilliant teasers for a campaign to promote web accessibility, focused on the use of alt-text for those using screen readers. It’s inspired me to add alt text to this newsletter and think carefully about how I use it more widely. If it’s been helpful for you I’d love to know!
Quality signals
Do we automatically associate a weightier product with higher quality? Bang & Olufsen certainly think so, and there’s an argument that lighter weights can sometimes equate to flimsiness and feel cheap. It’s interesting that, in other circumstances, weight can equate to bulky and cumbersome. The last scribbled sentence here really does it for me. The magic works even when you know it’s there.
Work in the wild
My latest deep dive for Talent Insight Group has hit the digital shelf. In it, I explore the shift from employee engagement to employee experience. Essential reading for anyone who leads a team.
And finally…
Our brains are stupid, and we are all just complicated houseplants. So next time you feel stuck or overwhelmed, take a deep breath, drink a glass of water and spend a few minutes outside. And if all else fails, dance it off like you’re in Grey’s Anatomy.
