This week’s newsletter has a digital theme, to celebrate the launch of our revamped Digital Strategy Toolkit .
This toolkit is for you if you have a digital platform like a website, CRM, or app, and need to plan its next iteration. Finding the headspace to think strategically can be challenging, but doing it will make your investment more effective. We can help with a guided process to think through your objectives and options. Get in touch if you’re curious.
Read on for some tools and ideas you can implement in your business today to give you a digital edge.
Automate with Airtable
Automation used to be something that only the big organisations could have, with enterprise platforms and a squad of engineers on hand. That’s changing with players like Airtable.
We’ve been working on onboarding flows for a client this week, ensuring the repetitive work of sending a welcome email and contact details and scheduling a first call can all happen smoothly as the company grows.
The Airtable platform is powerful but simple to get started. The pricing is pretty reasonable too, with a generous free tier. We do recommend mapping out the flow you’re trying to build on paper (or screen) before you begin building to prevent getting in a muddle though!
What do you do over and over that could benefit from a bit of automation magic?
Google Search Console
If you’re an SEO whizz or have a digital expert on your team, you’ll already have Search Console in your workflow. If not, check you have set it up for your website.
This handy tool from Google can tell you what terms people are plugging into search engines to find you and how many visitors you get for each.
This is an excellent guide for getting started from the team at Moz. It covers all the steps to get it up and running.
Top tip: If you use the ‘Creating a URL prefix property’ option during set-up, you can verify ownership via another Google tool and won’t need to access your DNS Settings – that’s the bit that can throw many non-technical users off.
Do you know your website’s carbon footprint?
Many businesses want to minimise their carbon impact. With global data centres estimated to have a bigger CO2 output than the whole of the UK, looking at your website can be a valuable source of quick carbon-reduction wins.
You can get a free assessment and access to resources on sustainable web design over here: websitecarbon.com
Many tactics that make a website greener (like reducing image sizes, removing unused plugins, and making it easier to navigate) are also positive factors for your human users and search engine optimisation. Win, win, win.
And finally…
We have one more recommendation that doesn’t fit with the digital theme, but it was too good not to include: this great press release template from the Moja team.
It’s concise and contains all the best practice tips. Save it on your desktop, ready for the next time you have news to share with the world.
