Happy August, readers! It’s been a busy week over here in my world. I had a big race last weekend, and I’ve been feeling the effects of a missed night of sleep, and my immune system is in a tail spin. I have prioritised recharging my batteries and client work, and so this week’s newsletter is coming to you a little late…
Here’s what’s caught my eye this week.
Visual planning for social media
I’ve been working on some social media concepts for a client, using Planable.io.
Typically I recommend Buffer for social media scheduling, but Planable has one feature that made it a no-brainer for this particular project – the ability to create posts in the tool and mock them up to be coming from any account you like, without needing to connect the social media platform.
It’s perfect for this project where the social content is for my client’s client, and we won’t get access until much later.
Here’s the mockups feature explained in full
I like that you can see easily how a whole campaign will look on the grid, and it looks like a great tool for content teams who do a lot of hands on approval with their stakeholders too.
Cracking job
A campaign that caught my eye this week was the partnership between Macmillan and Toolstation, hoping to raise awareness of skin cancer among tradespeople.
The campaign is primarily inspired by the worrying insight that as many as one in four (24%) tradespeople never wear sunscreen when on the job, despite 68% always wearing it on holiday. The creative will run on Toolstation’s social media channels across August.
https://www.marketing-beat.co.uk/2024/08/02/toolstation-macmillan-krow/
Campaign work is always a great lesson in finding messaging that is personalised for your intended audience – this time, making analogies between extending the care you would have for your professional work to your skin.
And finally…
It’s been one of those weeks: I’ve been tired, and loaded with cold, our kid is off school… when the week feels like an uphill battle, I always return to this gorgeous piece by writer Alexandra Franzen.
If you’ve had a sub-par start to the day, if your to-do list has got away from you, if you’re thinking about jacking it in to scroll on the sofa, here’s the reminder you needed:
