The art of the rebrand

Was relaunching our brand the same week as Jaguar a wise move? Plus tough conversations and the search for the next uncool innovation.

Just as Jaguar launch the most controversial rebrand of recent times, we’ve quietly rolled out our own. There’ll be much more to say on this in the coming weeks, but for now enjoy the beautiful new logo created by the brilliant HyperNorth.

Tough conversations

Do you duck and cover or confront issues head-on? As a typical passive Brit the art of the tough conversation was lost on me for many years. Age has made me more comfortable with the awkwardness of confrontation, but that doesn’t mean I always get it right. But when I don’t, I’m reminded that it’s usually because I wish I’d had the conversation earlier, rather than not at all.

Uncool innovation

Back in the days when we all did post-work drinks (circa 2010), and around about the second pint in, a colleague of mine asserted that most interesting innovations in digital either happened on dating sites or QVC. At the time, admitting to familiarity with online dating was just as cool as watching shopping channels. What would today’s equivalent be I wonder?

Work in the wild

Everything you need to know about the shift to skills-based hiring and how an internal talent marketplace could change how we work…

>> Get the Guide <<

You may also like ...

Cover for the What's Next podcast featuring an image of the presenter Sam Collier. Text reads: Whats Next, the careers podcast that's far from linear.

The What’s Next Podcast

Join us for an exploration of the messy and often unpredictable paths we take on the road to finding 'the right' career.
Broadcasting House lit up at night time

So that’s all good then

The UK is in meltdown (read, it's over 20 degrees) and we’re on the other side of two projects for major UK brands. It's time to dig out the ice lollies and drag our laptops into the open air to celebrate*.
Street art on the side of a building reads together we create

How to write a great creative brief

If you’ve ever handed something over to a marketing team and been disappointed with what came back, chances are the issue wasn’t talent but a misunderstanding of the brief.