There’s one question that keeps popping into my head following our podcast recording the other week. It’s one that’s vital to keep in mind whenever there’s a new platform, buzzword or technology. That question is, what’s the objective? We can all get carried away by the novelty factor, whether that’s trying a new platform, or using new technology, but before you rush off to start something new ask the question and really dig into it. I promise it will either stop you going down a rabbit hole, or it will help define the project and make it really clear what you want to achieve. Either way, it’s a win.
Is your content being buried?
The Instagram account status page is rolling out a new section which offers even more information, including whether your content has been deprioritised in the feed. To check your account, go to settings and activity, scroll down to more info and support, select account status, and look out for some nice green ticks! Thanks to Sophie Hunter for this spot.
On your bike
The addition of new bike lanes along the seafront in my local area has been fraught with controversy, with the most common objection being that they aren’t or won’t be used. In my view these interventions, though not perfect, are part of a strategy to change behaviour over time and it’s been heartwarming to see families (who would never cycle together on the road) begin to make use of them. That’s why it’s fantastic to see this smart use of technology in Toronto. Next stop Tynemouth?
Does your generation change the way you respond to feedback?
That’s the hypothesis behind this article from Fast Company, comparing GenZers with Millennials. A reminder that the oldest Gen Zers are now 27, with Millennials anywhere between 28 and 43. In other words, a huge proportion of the workforce. For my money, it feels more useful to think about career stage rather than generational tropes.
And finally
The Co-op has published its first Socioeconomic Pay Gap report.
At Co-op we already report on our gender and ethnicity pay gaps, but we recognise that socioeconomic background can also be a critical factor in an individual’s earning potential. This new report marks a key milestone in our campaign, driven by our member-owners, to promote social mobility.