One of my favourite moments in marketing is the day when you shoot content. It’s the culmination of all the deep work on strategy and messaging and the start of an idea coming to life. That’s where I found myself earlier this week when we teamed up with The Social Co. to shoot a product launch video for our client CMD. Stay tuned for the results!
Underrated Christmas campaigns
TK Maxx teamed up with Sylvanian Drama and ran with it, weaving in brand messages and messy relationship drama. I’m hooked, when does the next series drop? Watch it on Instagram here.
Meanwhile Amazon have gone all in on real customer reviews read by ‘real serious actor’ Adam Driver. It’s a beautiful thing to behold.
An unlikely influencer
Short clips of interviews with Ogilvy’s Rory Sutherland have made him TikTok famous far beyond the traditional marketing community. He’s racked up over 230,000 followers, 2.4 million likes and you’ll find fan accounts plus reposts from the likes of Goal Getter Hub and Perspective Unbound on Instagram. Get the story here.
Stegosaurus energy
The worst trick ever played on us in our adolescence is the creeping shame for the things that brought us joy. Abandoning the hobbies and interests we once loved to fit in, maintaining apathy in the face of joy and disappointment to play it cool. So, if you only do one thing today, take some time to geek out on something you love and don’t try to play it cool at all. And with that thought, I’m off to buy a replica of my favourite dinosaur jumper from first school.
