This week I’ve been in caffeinated heaven, having welcomed the lovely folks at Pink Lane Coffee Collective on board as my latest client. I thought I knew my coffee, but these guys are on another level. If you’re in the Newcastle area, drop into their shop opposite Central Station, or order some of their speciality beans online.
The knowledge dump
I humbly ask forgiveness from whoever’s post I stole this from and can no longer find to reference. Amazon’s two-pizza rule for meetings is pretty widely shared, but I think the others are just, if not more, valuable.
- Two-Pizza Rule– if you can’t feed the people in your meeting with two pizzas, there are too many people in the meeting.
- The Institutional Yes – Make your default answer yes instead of no. Now you need a good reason not to do something rather than a cast iron case to do it.
- The Future Press Release – Create the release you would send to launch your finished product and work towards that vision.
- The Empty Chair – Have an empty chair in every meeting to represent the voice of the customer. This prompts you to think about issues from their perspective.
In fully attributed content, Rand Fishkin is back at the whiteboard with a whistle-stop tour on the fundamentals of marketing strategy, and Mark Ritson introduces IMGFUCK, a seven-step programme to kick the price promotion addiction. Yes, you read that correctly.
Get your podcast on
The Bottom Line has returned for a new series with a very topical first episode on supermarkets and food inflation.
The Inconvenient Truth asks whether convenience is making us less satisfied.
And finally
You don’t have to be the best. Anxious overachievers, take note!
