Post-it notes are back. I’ve been back in strategy mode this week, so of course, the colourful post-its had to come out to play. Plotting user journeys has fired up a different part of my brain which was maybe a little rusty until the pens and paper made an appearance! No matter how digitally focused the project is, mapping the experience in the physical world always helps bring clarity to complex flows. For me, the mere act of looking at something on paper adds a dash of creativity that just doesn’t come through on the screen. I’d love to know if that’s a neurodivergent quirk of mine or a shared experience!
If you have a marketing project you need some help on, I’d love to hear the details. Drop me a line here to get the conversation started.
She’s Barbie, and he’s just… an AirBnB host
In another piece of stellar marketing ahead of the Barbie movie’s release, Barbie’s Malibu Dreamhouse is listed on AirBnB. Hat tip to Sophie Miller for sharing this.
The most on-brand apology you will ever read
The Offspring show us how it’s done.
The knowledge dump
Ever heard of a comma splice? Proofreader Yasmin Yarwood breaks down what they are and why you might want to use them. Don’t skip the epic example in the image of this post.
Looking to optimise your TikTok content? Check out these hacks shared by TikTok agency founder, Barney Brown. Let me know if you try them, I’d love to know if they work for you.
Work in the wild
My guide on AI and talent acquisition hits the digital shelf.
I examine how social media giants are incorporating AI into their platforms in my latest piece for Practical Ecommerce.
