Some personal news this week, but before I go any further, I want to make it clear that What’s Next isn’t going anywhere! I’ve been lucky to have the Talent Insight Group as a client for over six months now, and now I’m extending that relationship by joining them as fractional Head of Marketing. I’m still welcoming new client work for June and July, so do drop me a line if you have a project in mind.
The Long Read
What it really mean to go viral, and why it matters: If it doesn’t spread it’s dead
Work in the wild
Are you setting up new hires to succeed, or dumping them in the deep end after an action packed induction week? My latest guide covers the onboarding process and how businesses are failing new employees.
The week online
Ex-Google Mo Gawdat discusses the dangers of AI in a special episode of Stephen Bartlett’s podcast.
3 things to keep in mind when delivering negative feedback, and why the sandwich approach doesn’t work.
And finally
The easiest way to build trust, confidence and hit your goals? Show up and do what you said you would do. Fully aware I sound like an annoying PT giving you a pep talk at this point, but it doesn’t make it less true.