It’s peak summer holiday season, where out-of-office replies are the norm and coordinating a meeting of more than two people seems like an impossible dream.
If only there was an option to be more French and go en vacances pour août!
Of course, August also marks the return of the Edinburgh Festival, a huge moment for our client Pinwheel, who produced a spectacular opening event with ‘Where to Begin’ at the George Heriott School. We hope the team is now enjoying a well-earned break!
Keep It Simple Stupid
The industry’s largest study of out-of-Home ads revealed that the best practice is, well, a little boring, to be honest. Seven out of 10 ads don’t work because they don’t follow a very basic structure.
Brand large at the top of the poster. Use large colour blocking. Feature a large product or asset. No more than 10 words. Stick to three visual elements.
What is insight?
Insight is often used as a casual business buzzword, so this definition caught my eye:
‘A non-obvious understanding of your customers which, if acted upon, has the potential to change their behaviour for mutual benefit’.
Thanks to Paul Bailey for sharing
Win with AI
Marketing loves AI or more to the point, it loves that customers love hearing about it. Mention AI in an email subject line, and open rates rocket. That’s great news for marketers as there’s plenty to be said (I should know I’ve written a lot about it here and here). The potential for change is huge, but the elephant in the room is that nobody has quite worked out what it’s actually for…
