Increase candidate engagement
65% of candidates report having withdrawn from a process due to an unattractive proposition
Improve retention rates
Companies with a stronger employer brand have a 28 per cent lower turnover rate than companies with a weaker employer brand.
Reduce cost per hire
Companies with a weak employer brand report a cost per hire that is double that of those with a strong employer brand.
Increase talent attraction
94% of job seekers take an employer’s brand into consideration before applying for a role, and 69% are likely to apply to a job if the employer actively manages its employer brand2.
Outperform brand reputation
Big brands may find it easy to attract talent, but a company’s employer brand is twice as likely to drive job consideration as its company brand.
What you get
Each employer brand toolkit we create is unique and shaped to meet your requirements. We adapt out approach to suit your needs, whether that’s a hands-off refresh, or a full team journey supported by strategy workshops. Whichever option you choose, there are some common elements which support every project and we include in our standard deliverables.
01. Employer values
Your employer values are an expression of your culture and how you operate. They are often so integral they are not written down, they are just how things are done. Company values can also be too generic to engage staff and may not reflect the lived employee experience. We take the time to create a bespoke set of values for your organisation, teasing out what’s important to your business through dedicated sessions. The result is a set of values you can use across your company, and the steps you can take to bring them to life
02. Mission statement
Your mission statement sets out your organisation’s aspirations and gives employees a goal to unite around. This statement goes to the heart of your ‘why’ and plays a crucial role in attracting talent. We review your existing materials and work with you to create a mission statement that reflects your business and inspires a joint sense of purpose.
03. Company story
Your company story outlines the company’s journey so far and the aspirations for the future. This compelling narrative allows potential candidates to understand the story they could become part of and what they’re working towards.
04. Policy recommendations
Take your employee brand to the next level by bringing your values to life in your organisation. Our recommendations suggest tangible ways you can live your values and foster a culture of excellence across your business.
05. Copy playbook
Bring your employer brand voice to life with boilerplate copy for job descriptions, onboarding documents and more. You’ll find guidance on the tone of voice for your corporate brand, including a set of do’s and don’ts and example phrases to help bring this important piece to life.
For you, if you’re an established business with unclear or drawn-out materials
- Review existing employer brand materials
- Align content & restructure messaging
- Creation of a concise and practical guide to your employer brand
- 'Done for you' light touch briefing approach
For you, if you’re a business that hasn’t yet implemented an employer brand and you’re not sure where to start.
- In-depth consultation session to understand your business
- Audit of candidate facing materials
- Competitor review
- Persona development for key role families
- Creation of a practical Employer Brand Toolkit
- Launch plan
For you, if you’re a business with an established employer brand in need of a fresh approach
- Strategy sessions that get under the skin of your brand and its challenges
- Deep dive into competitors
- Audit of candidate facing materials
- Analysis of internal experience and EVP
- Audience and persona refinement
- Launch plan
What our clients say ...
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change and mean we’ll work with her again. I wouldn’t hesitate to recommend What’s Next to others. She just gets it!
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and social media copy. Flexible and easy to work with, she is a valuable extension to our team.
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and use to brief other partners.
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it
Enquire today
References
- Wonderful workplaces survey https://pmjobs.cipd.co.uk/article/why-is-employer-branding-so-important-for-recruitment- ↩︎
- Beamery research, https://recruiters.theguardian.com/advice/employer-brand-importance ↩︎
- Why your employer brand matters, LinkedIn survey https://business.linkedin.com/content/dam/business/talent-solutions/regional/nl_nl/campaigns/PDFs/why-your-employer-brand-matters-whitepaper.pdf ↩︎
- Why your employer brand matters, LinkedIn survey https://business.linkedin.com/content/dam/business/talent-solutions/regional/nl_nl/campaigns/PDFs/why-your-employer-brand-matters-whitepaper.pdf ↩︎
- Make way for a more human centric EVP, Gartner https://www.gartner.com/smarterwithgartner/make-way-for-a-more-human-centric-employee-value-proposition ↩︎
- Why your employer brand matters, LinkedIn survey https://business.linkedin.com/content/dam/business/talent-solutions/regional/nl_nl/campaigns/PDFs/why-your-employer-brand-matters-whitepaper.pdf ↩︎
