Access unfiltered feedback
Candidates are contacted by us as an independent third party and so are more likely to be transparent in their responses.
Add strategic value
We uncover insight that helps you make the case for change in your organisation.
Understand candidate motivations
Candidate insights uncover the real motivations and preferences of prospective employees and enable you to use this to optimise future recruitment campaigns.
Gain data-driven insights
Our recommendations are a result of the data we collect, which you also gain full access to. We just make your life easier by doing the leg work.
What you get
Each candidate insight project is tailored to your specific needs and results in a detailed report that highlights the motivations of your talent and any detractors in your process or package. The following stages illustrate our standard approach.
01. External brand audit
We assess how your employer brand is perceived across public sources such as Glassdoor, LinkedIn and other social media.
02. Competitor benchmark
We compare your brand sentiment and candidate appeal against the competition for talent.
03. Primary research
We use a combination of survey techniques and direct conversations to gain feedback from target candidates. This could include recent successful and unsuccessful candidates, as well as those who disengaged from the process.
04. Application journey review
Analysis of the key touchpoints and dropout points in your recruitment process using a combination of platform data and candidate feedback.
05. Final report
We collate and cross-reference the data to draw out key insights. Presented in an easily digestible format with an executive summary and full access to all supporting data.
For organisations that wish to gain a headline overview from an analysis of existing data
- Light touch ‘done for you’ approach
- Combines secondary data sources and existing internal data
- Includes external brand audit and competitor benchmarking
- A quick and efficient way to gain headline insight
For organisations that wish to generate a deep understanding of the motivations and preferences of their talent pool.
- Combines primary and secondary data
- Includes external brand audit and competitor benchmarking
- Application journey review
- Deep insight from direct contact with recent candidates
- Delivers a comprehensive review of the candidate experience
For organisations that wish to understand both their current talent pool, and that of relevant talent in specified competitor organisations.
- Combines primary and secondary research techniques
- Includes external brand audit, competitor benchmarking and application journey review
- Maps specified roles within competitor organisations, and solicits comparative feedback
- Delivers deep insight and identifies target talent
What our clients say ...
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change and mean we’ll work with her again. I wouldn’t hesitate to recommend What’s Next to others. She just gets it!
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on track. Sam’s approach and no-nonsense style is a refreshing change
The no-nonsense approach got us back on track
In less than a week, she delivered structured copy that more than met our vision and got us back on
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and social media copy. Flexible and easy to work with, she is a valuable extension to our team.
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range of insightful material, from in-depth topic guides to email and
A valuable extension to our team
Sam quickly understood our business and brand, turning short briefs into well-researched specialist content. She’s provided us with a range
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and use to brief other partners.
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it into a format that we now share with staff and
We’re stoked with what What’s Next created
We’re stoked with the brand strategy What’s Next created. Sam really ‘got’ our business and was able to translate it
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