Do you see software?

Choosing software that works for your team, getting over the ick of self promotion and an unlikely brand ambassador.

This episode from What Works was thought provoking. Are your systems and tools running you and constraining your natural work style?

The key takeaway was about the value of a robust product selection process that starts from asking what you and your team need, before starting to look at software feature sets.

I’ve had my fair share of run-ins with project management software in my time, and I think the best tools are those that allow you to customise and subtract the elements that aren’t serving you.

This goes beyond the upfront product selection; it means having a system admin who understands user needs, and a robust way to gather user feedback.

Can you remove some pointless buttons from your team’s workflow?

Ready for a LinkedIn refresh?

As part of our ongoing rebranding exercise here at What’s Next, there have been many conversations about how we talk about ourselves, each other and the business.

This practical guide was a great walkthrough and a timely reminder to ‘think, then write’

Thanks to Lauren Currie for sharing this in the Upfront newsletter.

Are you using AI yet?

There are some practical ideas for AI tools that aren’t going to steal your job in this piece.

As someone who loves to chat through an idea, but also works alone a lot of the time, I particularly like using ChatGPT to help me think through what I want to cover in a piece of content, project plan or even an upcoming meeting.

Get some ideas for using AI to support you, not replace you…

And Finally…

We’re currently weighing up our legal options after blatant trademark violation from F1 Driver Valtteri Bottas…

Bottas has adopted our (OK, President Bartlett’s) catchphrase on social media when talking about his next move after losing his F1 drive.

He’s even had it tattooed on his thigh.

Interested in a career in marketing, Mr Bottas?

The Finnish driver is an entertaining presence in the F1 paddock and on social media, and often sends himself up – including in this hilarious ad for Uber carshare.

Perhaps we should offer him a job?

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So that’s all good then

The UK is in meltdown (read, it's over 20 degrees) and we’re on the other side of two projects for major UK brands. It's time to dig out the ice lollies and drag our laptops into the open air to celebrate*.