It’s been a busy few weeks here at What’s Next HQ. It seems like that summer-time lull has well and truly gone, as if the rain has put a dampener on the usual festivities! Alongside the usual copy and consultancy, you might have seen me co-hosting Proper Fancy with the lovely folks at Storythings. Proper Fancy is a monthly creative show and tell, there to give creatives a place to share ideas and build a network. It’s free and open to anyone, so get yourself along to the next zoom session if you’re hungry for more inspiration!
The battle for text-first social
With Twitter or X in turmoil, the major platforms are racing to launch rival experiences. First, we saw Meta launch Threads, and now TikTok is launching text-only posts within its existing interface. The future looks like anything but X (my money’s on Threads), but who knows what grand plan Elon Musk is operating to.
A Steve Jobs marketing masterclass
Steve Jobs presents the iconic ‘Think Different’ campaign with a defence of brand marketing.
Marketing is about values. It’s a noisy world, and we don’t have a chance to get customers to remember a whole lot about us. Our customers want to know who we are, where we fit and what we’re about.
Skip to around 3 minutes in to get straight to the good stuff.
Pay the creatives
This chart illustrates how the money we pay to the streaming giants is divided and shows why artists, actors and writers are up in arms.
100 power words to spice up your copy
Please use sparingly to avoid sounding like a JML ad.
